Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Business you probably want to start there. It’s worth it, trust me. The number 1 thing you can do to make marketing for your business to pay off is: craft an RSO. A Rock Solid Offer. Here’s how: The Deadliest Mistake When Crafting An Offer Let’s say we run a marketing agency and we need to come up with a good offer to attract clients. Most busi

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending money on ads without knowing if they'll bring in a single customer can be scarier than a prostate exam from Edward Scissorhands. So let’s fix that and start with the first and biggest reason for why ads fail: Stop Blasting Your Message Out To Anyone With A Pulse Before anyone's gonna shell out their hard-earned dough for what you're selling

Here’s something I discovered after being in marketing for several years. Most ads absolutely suck at getting clients. Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable. But if they don’t get clients… who cares? In this article I’ll show you how to write an ad that gets clients, gets leads, sells product. Let’s get into it: What NOT To Do When Writing Ads Let’s start off with a basic principle. If I wanted to get you to buy something, co

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and the money to pay me’. Two problems with that: It doesn’t narrow things down a lot. It only works if you have an unlimited marketing budget. If we’re trying to reach everyone that fits that description then a couple hundred million dollars are a nice start for our marketing campaign. But what if you’re working with a marketing budget that’s les

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask: “Hey, what’s old?” or “Hey, tell me what I already know”. We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on our laurels. Why Ad Fatigue Is The REAL Pandemic Social media is awesome in a lot of ways. Easy access to our target market, great potential to go viral, and it’s never been easi

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you exactly that.  I vividly remember writing my first ad. I hated every second of it.  You know what the worst part was? My boss gave me the job to write that ad because I had just spent two years in online business school studying and, majoring in marketing and sales.  We analyzed the biggest and most successful companies in the world. But whe